BLUF Agency was built to give Army National Guard state-level Recruiting and Retention Battalions the specialized marketing support the mission demands. We are named for a military habit: put the bottom line up front. That is how we work and how we report.
Our leadership built and led the Regional Marketing Support Team at CACI International under the ARNG State Media Services Program, the team that designed, operated, and refined the ARNG marketing support infrastructure. We founded BLUF to restore those capabilities directly for the states.
As a woman-owned, veteran-owned small business, we bring focus most agencies cannot: we work the Army National Guard mission and nothing else. We hold SBA-certified EDWOSB, WOSB, and VOSB status, and we support ARNG recruiting in 20+ states and territories.
Founder and CEO
Army veteran and 20+ year recruiting marketing leader. Began as a US Army Public Affairs Specialist, then spent 9 years on the CACI Regional Marketing Support Team as Regional Marketing Representative and Training Lead, delivering ARNG marketing training across all 54 states and territories. Leads BLUF marketing strategy, training, and technology and AI innovation.
Director of Operations and Project Management
SRAG 1 and 6 Account Director
25+ years in marketing, advertising, and public relations. At CACI 2013 to 2021 she supported eight ARNG RRBs as a Regional Marketing Representative, leading research and analysis, marketing plans, campaign strategy, and training development.
Director of Recruiting Marketing Strategy
SRAG 3 and 5 Account Director
Retired ARNG combat veteran; 13 years across ARNG marketing and recruiting (WIARNG, National Guard Bureau, PAARNG, FLARNG), plus 6 years supporting the State Media Services Program at CACI. Master's in Business, Bachelor's in Marketing and Economics.
Director of Media Strategy
SRAG 2 and 4 Account Director
15+ years of integrated media across defense and healthcare. At CACI 2009 to 2021: Media Buyer, then Florida RMST marketing representative, then Program Manager for the ARNG MOS job board program, delivering lead generation results and monthly metrics to NGB.
Director of Technology and AI
SRAG 7 Account Director
13 years of Army National Guard marketing at CACI, where she led SRAG 7, along with enterprise experience integrating AI and MarTech into global marketing operations. Pairs deep ARNG marketing experience with hands-on GenAI and technology expertise.
Digital Marketing and Local SEO Manager
Specialist in Google Business Profile optimization, Recruiting Location Management, and structured social content. Strengthens digital discoverability and brand trust across multi-state programs.
Strategic Advisor and Co-Founder
34-year military veteran with 20 years in Maryland ARNG marketing and recruitment. Over 16 years at CACI he established the Regional Marketing Support Team serving all 54 states and territories, then co-founded BLUF.
Data Analyst
Prepares and manages data for BLUF research studies, ensuring accuracy and reliability for GIS and market analysis.
Lead GIS Analyst
Leads BLUF GIS research studies, analyzing and interpreting spatial data for missioning, territory, and location analysis.
Let's talk about your state's recruiting and retention goals and how BLUF can help you reach them.
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