Adapted for the Guard.Built for the Guard.
BLUF Agency is an SBA-certified EDWOSB advertising agency, purpose-built for Army National Guard recruiting and retention. We turn marketing into measurable enlistments for your state.
Bottom Line Up Front.
100% focused on National Guard marketing. Veteran-owned. Woman-owned.
Performance. Not promises.
RLM case study: 5 states, 18 months (FY25 to FY26 Q2). Results driven predominantly by organic channels.
Six programs. One recruiting mission.
Pre-built recruiting marketing programs tailored for the National Guard. Launch in days, not months.
Digital Business Cards
Dynamic QR codes and NFC tap cards that make it effortless to share contact details and capture leads on the spot.
Editable Templates
A branded recruiter template library, so every recruiter works from current, approved materials.
Dashboards
Real-time dashboards, monthly and quarterly reporting, and an annual ROI analysis tying marketing to enlistment outcomes.
Lead Nurturing
Automated email and SMS nurturing that surfaces the most engaged prospects for priority recruiter follow-up.
Referral Programs
Structured referral programs that capture, route, and reward leads.
Always-On Content
Productized social across Meta, Instagram, and Snapchat, up to five posts per week with content calendar, approval workflow, and monthly reporting.
RLM™Recruiting Location Management
We give every recruiting location an accurate, high-visibility presence, so prospects can find, trust, and contact your recruiters. Four workstreams, one scoreboard: digital visibility, information integrity, reputation management, and conversion optimization.
Digital Visibility.
Claim, verify, and control every location listing so recruiters show up in local search and maps.
Information Integrity.
Keep names, addresses, hours, and details accurate and synchronized everywhere.
Reputation Management.
Grow and manage reviews to build trust and protect credibility.
Conversion Optimization.
Turn listing visibility into calls, directions, and walk-ins with tracking and tuning.
The mission has changed.
Our commitment hasn't.
Our leadership built and led the Regional Marketing Support Team at CACI International under the ARNG State Media Services Program, then founded BLUF to restore those capabilities directly for the states. We are a woman-owned, veteran-owned small business, and we work the Army National Guard mission and nothing else.
- Institutional knowledge from the original ARNG marketing support team
- RLM is proprietary, not generic
- Google bulk-verified account status
- Enlistment-level attribution, not estimated conversions
Let's get your state on the map.
Let's talk about your state's recruiting and retention goals and how BLUF can help you reach them.
Contact Us