Upcoming
Events
Reach out for more details about Event
Google Business Listings
Join us for an upcoming webinar focused on organically improving SEO for Army National Guard recruiting locations through effective listing and reputation management. This session will delve into essential strategies to enhance the online visibility and public perception of National Guard recruiting centers. Learn how to ensure your listings are accurate, engaging, and optimized to attract potential recruits organically. Don’t miss this opportunity to elevate your online presence and boost your recruitment efforts first to contract!
Date
June 2024
Strategy Development Training
This training focuses on development process review, marketing strategy, locational strategy, promotional strategy, creative strategy, and timing strategy.
Date
June 2024
Location
Registration Fee
Media Plan Training
This training focuses on what a media plan is, components of a media plan, incorporating available media, building out plan details, budget and schedule, and specific ARNG media planning.
Date
July 2024
Location
Registration Fee
Social Media Training
Date
August 2024
Location
Registration Fee
Generation Z : Your Target Audience Training
This training focuses on who Generation Z is, key influences, key values, key characteristics, and a communication checklist.
Date
September 2024
Location
Registration Fee
New MNCO Training Series
- Week 1: Intro to Marketing
We will discuss the basics including duties, resources, marketing vs advertising, advertising standards, the marketing cycle, target markets, basic budgeting, and best practices. - Week 2: Market Research
We will discuss primary and secondary research, data resources, demographics and psychographics, collecting data, and how to use research. - Week 3: Media 101
We will discuss resources, choosing media, media terms, digital and programmatic media, mobile media, social media, direct marketing, events, out-of-home, print, television, and radio. - Week 4: Tracking and Performance Evaluation
We will discuss Return on Investment (ROI), creating an ROI evaluation plan, evaluating a proposal, point of view (POV) analysis, and campaign evaluation. - Week 5: Resource Management and Budgeting
We will discuss regulatory guidance, RRB budget account types, resource management, the Government Purchasing Card, purchasing instruments, opt-in accounts, specific guidance, and prohibited items. - Week 6: Recruiter Support
We will discuss promotional displays and events, high school entry vehicles, imprinted aids and RPIs, incentive programs, and production and publishing.
Date
October 2024
Location
Registration Fee
Recruiter Conference
This training is designed to further enhance the skills and strategies of experienced recruiters in the Army National Guard. It focuses on advanced techniques in recruitment and leveraging technology and marketing in their recruiting efforts.
Date
TBD – Fall 2024
Location
Registration Fee
Military Marketing Conference
The conference focuses on enhancing the skills and knowledge of Army National Guard personnel in the areas of recruiter marketing support, analyzing leads to enlistments and Return on Investment (ROI), and employing Artificial Intelligence (AI) in marketing strategies.
Date
TBD – January 2025
Miami, Florida
Registration Fee