Upcoming
Events
Military Marketing Conference
The conference focuses on enhancing the skills and knowledge of Army National Guard personnel in the areas of recruiter marketing support, analyzing leads to enlistments and Return on Investment (ROI), and employing Artificial Intelligence (AI) in marketing strategies.
January 23-25, 2024
(travel dates Jan 22nd and 26th)
Miami, Florida
(WeWork in Wynwood Garage, 360 NW 27th St)
Registration Fee
$500 per attendee.
Deadline: All attendees must register by January 15, 2024. We encourage you to register early as space is limited.
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378
New MNCO Training Series
Each week will center around a different lesson and feature on-demand training as well as live webinars and subject matter expert support.
- Week 1: Intro to Marketing
We will discuss the basics including duties, resources, marketing vs advertising, advertising standards, the marketing cycle, target markets, basic budgeting, and best practices. - Week 2: Market Research
We will discuss primary and secondary research, data resources, demographics and psychographics, collecting data, and how to use research. - Week 3: Media 101
We will discuss resources, choosing media, media terms, digital and programmatic media, mobile media, social media, direct marketing, events, out-of-home, print, television, and radio. - Week 4: Tracking and Performance Evaluation
We will discuss Return on Investment (ROI), creating an ROI evaluation plan, evaluating a proposal, point of view (POV) analysis, and campaign evaluation. - Week 5: Resource Management and Budgeting
We will discuss regulatory guidance, RRB budget account types, resource management, the Government Purchasing Card, purchasing instruments, opt-in accounts, specific guidance, and prohibited items. - Week 6: Recruiter Support
We will discuss promotional displays and events, high school entry vehicles, imprinted aids and RPIs, incentive programs, and production and publishing.
TBD- March 2024
(one class per week)
Location
Virtual
Registration Fee
FREE
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378
Recruiter Conference
This training is designed to further enhance the skills and strategies of experienced recruiters in the Army National Guard. It focuses on advanced techniques in recruitment and leveraging technology and marketing in their recruiting efforts.
Date
Location
TBD
Registration Fee
$500 per attendee.
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378
Generation Z : Your Target Audience Training
This training focuses on who Generation Z is, key influences, key values, key characteristics, and a communication checklist.
Date
TBD- February 2024
Location
Registration Fee
FREE
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378
Social Media Training
This training focuses on a social media overview, Snapchat, Facebook and Instagram, and Twitter.
TBD- March 2024
Location
Virtual
Registration Fee
FREE
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378
Media Plan Training
This training focuses on what a media plan is, components of a media plan, incorporating available media, building out plan details, budget and schedule, and specific ARNG media planning.
Date
Location
Virtual
Registration Fee
FREE
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378
Strategy Development Training
This training focuses on development process review, marketing strategy, locational strategy, promotional strategy, creative strategy, and timing strategy.
Date
TBD- May 2024
Location
Registration Fee
FREE
For any inquiries or additional information, please contact:
Nicole Wellman
Training Coordinator
nicole@blufagency.com
304-939-3542
Beth Novak
Account Manager
beth@blufagency.com
443-310-4378