We are a full service

Military
Marketing Agency

Marketing solutions that produce military recruiting success

BOTTOM LINE UP FRONT (BLUF)

At BLUF Agency LLC, we pride ourselves on being the leading marketing firm specializing in marketing for Army National Guard recruitment. Our mission is to help the National Guard connect with potential recruits and build a strong, dedicated force for the future. With our extensive experience and in-depth knowledge of the military recruiting landscape, we are uniquely positioned to deliver results-driven marketing strategies and solutions tailored to the specific needs of our clients.

Satisfied Clients

Recruiting Locations Managed

Analytics Studies

Cups of Coffee

What we do

In today’s highly competitive recruiting environment, the Army National Guard must have a strong marketing strategy and program to succeed. BLUF Agency has developed a comprehensive marketing campaign to generate leads and provide the marketing support services the ARNG needs. Our team is uniquely qualified to understand your challenges and provide solutions that get results.

Data-Driven Approach

We leverage our expertise in market research and analysis to drive recruitment success. We offer specialized studies like Missioning, Market Share, Diversity, End-Strength, and more, providing key insights for informed decision-making.

Marketing Audits

We perform comprehensive audits of your current marketing efforts, identifying areas for improvement and providing actionable recommendations to optimize your recruitment strategies.

Consulting and Training

Our consulting services begin with thorough evaluations of your marketing strategies, leading to actionable recommendations for improvement. Additionally, our training programs equip your team with the skills to excel in military recruitment marketing.

Marketing Strategy and Planning

We align marketing initiatives with recruitment goals for maximized reach, engagement, and conversions. Our comprehensive marketing strategies, media initiatives, and campaigns deliver tangible results that propel recruitment forward.

Innovative Digital Recruitment Solutions

Enhance recruitment with digital business cards and dynamic QR codes. These tools streamline the process, making sharing contact details and relevant information efficient and modern.

Recruiting Location Management

Our services ensure accurate representation of recruitment centers, fostering trust and credibility. By managing a positive online reputation, we boost visibility, reach a broader audience, and attract more recruits.

Integrated Brand & Digital Asset Management

Our digital asset management system maintains brand consistency across channels. This centralized system allows seamless sharing with staff and provides editable templates to streamline marketing efforts and reduce custom print requests.

Advanced Geofencing & Geoconquesting Initiatives

We capture mobile IDs of individuals who visited a target location, enabling us to deliver tailored ads to them, enhancing recruitment outcomes.

Streamlined Recruitment with our Lead Management System

Our system combines mass marketing and personalized messaging, helping recruiters manage more leads efficiently. With pre-built campaigns and a range of outbound media options, our system maximizes outreach effectiveness.

Why Bluf Agency?

We are a veteran owned small business and our founding partners have over 50 years of combined experience in supporting marketing and recruiting for the US military. We understand the unique recruiting challenges and how to overcome them. We also have a network of partners with products and services developed specifically for the ARNG and a proven track record of success.

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OUR LATEST BLOGS

Why Local Search is the National Guard’s Secret Weapon in Recruiting

by Nicole Wellman | Apr 15, 2025

In today’s recruiting environment, local visibility is everything. Army National Guard (ARNG) recruiters aren’t competing nationally—they’re competing block by block, town by town. The mission? Fill specific unit vacancies tied to specific armories and storefronts....

Enhancing National Guard Recruiting with Turn-Key Data Solutions: BLUF Agency’s AI-Driven Dashboards

by blufagencyofficial | Jan 12, 2024

In the fast-paced realm of military recruitment, the Army National Guard's recruiting and retention battalions can significantly elevate their efficiency and effectiveness through advanced data visualization tools. BLUF Agency, leveraging the power of Data in a Box,...

Unlocking the Power of Geofencing: Exploring Types and Effectiveness

by Nicole Wellman | May 31, 2023

In the realm of location-based marketing, geofencing has emerged as a powerful tool for businesses to connect with their target audience in a highly targeted and personalized manner. By understanding the concept of geofencing, exploring its different types, and...

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Say Hello!

Ready to elevate your military recruitment efforts? Partner with BLUF Agency today and experience the difference that expert marketing can make. Contact us now to learn more about how we can help you attract and engage the next generation of military service members.

Military Marketing Agency